After my rant last week that radiology software companies need to spend the resources to actually involve radiologists in product creation, I got a great email from a large company who loved the article, asking if I could review their roadmap because they would “appreciate” my “perspective and feedback on where we are heading.” They missed (or pretended to miss) the point: You may think you need a free hour of a radiologist’s time, but you’re wrong. You need a thoughtful radiologist who cares about your product to be consistently involved.