From Om Malik’s “We Are Living in Pinocchio’s World,” an essay about “our zeitgeist of half-truths”:
Most people remember Pinocchio as a story about lying. The nose grows. You get caught. Lesson learned. But that reading misses almost everything Collodi was actually doing. The book is a close study of a society where deception has gone ambient, woven into every institution, every transaction. Courts punish victims. Authority figures perform competence without exercising it. Experts are decorative. Society holds together through spectacle and habit rather than accountability. Into this environment, a naive creature is released, constitutionally unable to resist a good story about easy reward.
The nose is the least interesting lie in the book. The interesting lies are the ones that work.
Lots of lies work well in a wide variety of contexts, including businessmen selling stories and prognosticators retconning their predictions into reality. Malik argues that most of us want those tidy deceptions:
…Pinocchio is deceived because he wants to be deceived. He chooses shortcuts over work, belonging over truth, spectacle over judgment, every time, until the costs become too steep to ignore. The Fox and the Cat succeed because he hands them what they need. His credulity is not innocent. It is participation.
The grifters and the hucksters and the influencers selling impossible things succeed because audiences reward certainty and punish doubt. They honor confidence and resist complication. A clean story about a genius who will fix everything travels faster than a difficult story about tradeoffs.
As Malik points out, the people of influence spending trust and other symbolic capital don’t need to be right; they need to be believed.